Liverpool Women have secured a landmark shirt sponsorship with Turkish Airlines in a deal worth £300 million. The announcement comes as the team sits first in the FA WSL with a perfect record from one game, having scored four goals and conceded none. The five-year agreement will see the airline's logo on the front of the team's jerseys starting in June 2027.
The sponsorship is valued at £60 million per season, totaling £300 million over five years. This represents one of the most significant commercial deals in women's club football. Chief Commercial Officer Ben Latty said in the club's statement, "The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognized organization." The airline, which already sponsors the Champions League and Turkey's national team, will replace Standard Chartered as the primary shirt sponsor after their 17-season run.
Liverpool Women began the 2026/27 Barclays Women's Super League campaign with a commanding 4-0 victory away to newly-promoted Charlton Athletic on Sunday. Captain Grace Fisk scored twice, including a long-range effort in the second half. German international Vivien Endemann marked her debut with a goal and an assist, while Cornelia Kapocs converted a late penalty to complete the scoring. The win gives Liverpool three points and a +4 goal difference, placing them at the summit of the standings.
Opta statistics highlighted several trends before the season opener. Liverpool had won four of their five previous away matches on the opening day of a WSL season. Charlton, however, had conceded the fewest goals in the WSL2 last term and kept eight clean sheets. The historical context showed this was the first league meeting between the sides since March 2022, with Liverpool unbeaten against Charlton in the WSL era. You can review the team's detailed performance stats for further analysis.
The victory showed contributions from across the squad. Sam Kerr returned from a long-term back injury to feature in Gareth Taylor's side. Fisk's leadership and goals from center-back provided a solid foundation, while Endemann's immediate impact on the right wing was a highlight. Substitute Natalia Ramos won the penalty that Kapocs scored. The full squad list shows the mix of experience and new talent available to the manager as they prepare for upcoming fixtures against Tottenham and Manchester City. Liverpool's next match is against Tottenham Hotspur on September 13th.
